Call: 518-483-2941

Store Hours

Mon. - Fri. : 10 am to 5 pm
Sat. : By Appointment
Sun. : Closed

Store Location

47 Fort Covington Street
Malone, NY 12953
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Heartbeat Diamonds

The Diamond is installed in a very specific mounting, allowing the Diamond to appear as if it is floating.

4Cs of Diamond Quality

The Four Cs of diamond quality will give you a multitude of information about a diamond’s characteristics and value, but they can’t begin to describe one elusive quality – beauty. To do that, you’ll need to experience the diamond with your own eyes.

To learn more about GIA
(Source: Info and image rights,

A Message From Victor Fellion

Connect with us



In our 70th year, we, here at Fellion's, invite you to browse through our website and see the different items that are new for 2016!

Special events will happen throughout our 70th year.

Be sure to check out our links to our different companies, especially Quality Gold, where you will be able to view thousands of items, and their up to the minute availability.

Please note, our on site ordering basket is out of order, so please call either our store at 518-483-2941 or 518-569-1175.

Our manufacturing department is equipped with a laser welder, enabling us to design, fashion, and build truly custom made jewelry for your specific requirements. We also rebuild gold and platinum antique filigree mountings, repairing broken bridgework, replacing broken filigree where necessary.

If you have problems navigating through our web site, please call and we will be glad to help.

Being in business for 70 years speaks volumes and we owe our success to all of you! We have satisfied customers from all over the country. They have found our jewelry, diamond prices, and quality to be the best around! Our customers save an average of 20% - 30% for the same GIA quality diamonds than anywhere else!

Come in and see the newest designs in mountings, with over 110 mountings in stock, we can fit the perfect head to your old diamond; making it a brand new ring. We have all shapes and size diamonds that fit your budget. We put it together in our repair/manufacturing department, right IN OUR STORE!

Our Estate section has been expanded to include larger diamonds, for example: one 1.63 Princess cut diamond, Certified J color VVS1 for $9999.95. Also, almost new App 1.00ct solitaire 14K white gold fine quality diamond ring 4,500.00. At this price, it won't last long.

If there are any questions regarding any of our jewelry, please call: (518) 483-2941 for help. If you can't reach us at our store phone, please call me at (518) 569 1175.

Wings of Life Over Malone

Wings of Life Over Malone was founded by Victor Fellion of Fellion's Diamond Center in Malone NY, and it helps make it possible for people in need to make trips to and from hospitals in and around the Northeast area.

When you shop at Fellion's, a portion of each sale goes to support the Wings of Life Over Malone Program to help a person in need.

This is a free service, with no restrictions as to income or net worth.